Title: Shoe Dog Pdf A Memoir by the Creator of Nike
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company's early days as an intrepid start-up and its evolution into one of the world's most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed fifty dollars from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime-green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, in a memoir that is candid, humble, gutsy, and wry, he tells his story, beginning with his crossroads moment. At 24, after backpacking around the world, he decided to take the unconventional path to start his own business - a business that would be dynamic, different.
Knight details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls the formative relationships with his first partners and employees, a ragtag group of misfits and seekers who became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission and a deep belief in the spirit of sport, they built a brand that changed everything.
Genius It may seem surprising that a review of a “sports book” would appear on my site, where book reviews are essentially reserved for the domain of politics and economics. But that surprise would stem from a gigantic misunderstanding, for Shoedog is no “sports book.” Rather, it is a virtual economics textbook. And one every business student in America should read. Indeed, it is one a certain White House occupant should read as well.For those interested in sports, as I am, history, as I am, and business, as I am, this book was a tremendous synthesis of the three, in the particular context of describing the birth of one of the greatest brands in American history – indeed, in world history … I doubt the story of a company’s founding and rise to greatness has ever ended a couple decades before the company’s peak, but that is the genius of Shoedog. Nike founder, Phil Knight, begins the story of this iconic brand at the most embryonic of stages, and ends the story in 1980, at their public offering, despite two and a half decades of utter domination that commenced subsequently. The story of Nike to us mere mortals is Michael Jordan, Tiger Woods, Kobe Bryant, and “Just Do It.” But as readers of this fine book will discover, the real story of Nike took place in the late 1960’s and throughout the 1970’s, as the formative challenges that make a business took place. And if any company would become rightful heir to “Just Do It” — it was Nike.Nike has employed hundreds of thousands of people over the decades, and has created untold amounts of wealth by giving consumers something they wanted: Initially, a high quality running shoe; eventually, a brand — a belief — an affiliation. But the genius of finding future basketball, track, and golf stars to endorse the brand was a small part of the story of this company’s ascension. The genius that created Nike is the genius of this book: It focused on personnel management, on global cost synergies, on harnessing an international supply chain the likes of which the world had never seen, on overcoming legal adversity, and above all else, managing the challenges of liquidity and capital that nearly any company faces in the early innings of their existence. This is an economics book. It is a tribute to the miracle of free trade which has created more wealth than any other phenomena in the history of civilization. It is a rebuke of the evils of crony capitalism and those rent-seeking piranhas who would attempt to use government alliances to strangle healthy competition.We are living in an era when forces on the right and the left are capitulating to a childish view of globalization — one seeking to make it a bogeyman for anything and everything — and ignoring the absolutely indisputable evidence for the enhancement of quality of life globalization has created. Few companies better illustrate what matching willing buyers and sellers around the world can mean for consumers, for producers, for shareholders, for employees, and for indeed all stakeholders in a given organization than Nike. While countless others do, for it is a universal lesson, Nike is the story of a young man and his track coach creating $100 billion of wealth that has circulated across a vast, vast ecosystem, by understanding the miracles of global trade. I cannot recommend this book strongly enough for one looking for a biographical narrative version of an economics lesson, versus the academic attempts that often prove too dry. The story of Shoedog was anything but dry, and the message of Shoedog is anything but trite.Knight is the most interesting person I never knew I wanted to meet I haven't picked out my next book yet, but I'm prepared to be let down. This one's going to be hard to beat. Shoe Dog is laugh-out-loud funny; it's sad; it's exciting; it's smart; it's honest; it's inspiring. I didn't want to reach the last page. I closed the book craving more, so I immediately slid into fanatic mode and discovered that a pilgrimage to the Nike campus in Beaverton would take me 39 hours. And there's not even a tour.So now I'm back to normal, but I still very enthusiastically recommend this book. In the most basic terms, Phil Knight's story is one of success. It's no secret that Nike is a giant, but Knight nevertheless creates page-turning suspense at several junctures. He also gives us an intimate look at his personal life, which makes complete sense, because business is personal. For people who truly believe in what they're doing, it's impossible to separate the two. Knight's passion is punctuated by his referring to Nike as his business child and with his proclamation that "if it ever does become just business, that will mean that business is very bad." He is the most interesting person I never knew I wanted to meet.As I approached the final pages, the critic in me wondered how this story could be complete without mention of the Nike sweat-shop crisis. Was it strategically omitted because it might ruin the warm-fuzzy feeling I have now? The answer is no. Knight includes it in the final section that brings everything up to date, in the "where are they now?" pages. I won't go into the content, but I will say that warm and fuzzy remain intact. And I have more respect for the company than ever. I am almost embarrassed that I run in Adidas.
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